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2017 Reclamation InitiativeLet your footsteps lead you back to Zeta!
I have the honor once again of greeting you in the name of sisterhood, and to welcome each of you to another extraordinary and productive year for Zeta Phi Beta Sorority, Incorporated.
The 2017 Reclamation Campaign is being officially launched today, January 16, 2017 at 12:00 AM EST, through our National website and social media outlets.
This year’s theme “Let your footsteps lead you back to Zeta” is the official call to action for our inactive members. As active members, we want our inactive members to return home, no matter how long they have been inactive. We want them to know that their sisters are waiting for them, and will welcome them back into the fold with open arms and giving hearts. So as I have always said, Let’s make it COUNT and bring our Sorors back home “One Zeta at a time”.
Please feel free to share this electronic announcement and reclamation survey with our inactive members in your regions, states and local areas where a Zeta chapter is present. Also, please take time to review the attached PowerPoint presentation, because it is a resource, filled with great information and helpful reclamation tips to be utilized by chapters throughout the year.
Last year I provided special reclamation postcards which you could download for your chapter reclamation efforts. This year, the newly designed reclamation postcard will be digital as an extra bonus. So please take advantage of this option, because the personal touch goes a very long way. I know that our inactive members would appreciate it, as many of them did with the postcards they received last year.
In 2016 (1,067) of our inactive members returned home to Zeta. We surpassed 2015, in which we brought back 960 reclaimed sorors. I anticipate that we will surpass our 2016 total in 2017, because we agree that we are on FIRE for Zeta. I have faith that we can do it, because we understand that “Membership is Key”, and we need to encourage and promote bringing our sorors back home. The true key to growth is in our reclamation and retention efforts. We must retain our active members and bring back those who are sitting on the sidelines.
Therefore, please be encouraging to your sisters; let them know that we have missed them, that they are an asset to the organization. Show them that you care and are welcoming. Celebrate the fact they have decided to return home. Show them sisterly love and celebrate their return, because as an organization, we need our members to survive.
I continue to pledge my daily commitment to growing Zeta in my thoughts and my deeds. I hope you all are with me because one soror cannot do it alone. This truly requires a team effort.
So my question to you is: Are you still on Team Zeta? Because I am!!!!
There is power in membership,
Valerie M.C. Hollingsworth-Baker
National First Anti-Basileus
Zeta Phi Beta Sorority, Incorporated
Building on the Principles of Zeta while Blazing New Paths!
2017 Campaign Period
January 16th – March 31st